Acceledent is a product designed to accelerate orthodontic treatment. It is an electrically operated device for intraoral use which transfers the instrument’s vibrations directly onto the recipient’s teeth. Acceledent has been introduced to orthodontics with great marketing effort. However, several high quality scientific studies have not indicated any particular benefit deriving from Acceledent, so orthodontic patients can confidently save the costs and efforts.
Against this background, the British Advertising Authority (ASA) has recently prohibited Acceledent from claiming that the product is accelerating orthodontic treatment.
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